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Instead of using Twitter, Facebook, YouTube and the rest to shout about their products, many are providing tailored advice and support and building long-term relationships using the technologies.
They are engaging before, during and after the sale.
In fact, the cleverest companies have gone further still and have embedded digital across their organisations to conduct research and gather intelligence, to connect customers who might be able to help each other, to look for new employees, generate growth ideas and much more.
They are a beacon for the public sector.
Yet, the public sector – excepting some notable and laudable parts – has not yet caught on. Continue reading →
Tags: Brighton and Hove City Council, customer service, Devon and Cornwall Police, engagement, Facebook, fire service, Google, hospital, HR, ICT, Lincoln council, marketing, NHS Hillingdon, police force, PR, recruitment, social media, Sussex Police, twitter, Yesha Council
It occurred to me afterwards that the advice I gave him is relevant to you too whether you are small, medium or humungous; whether you sell shark tanks, speech therapy or bleach.
So here’s the beginnings of a plan for your business – base your programme or strategy on this and contact me on Twitter or in the comments if I can be of further help. If this is useful, all I ask in return is that you ‘retweet’ the post or share it in your preferred way. Continue reading →
I’m sorry – I should have told you about this ages ago.
Because it has the power to change entirely the way you want the world to see you.
If you run a business – in fact if you’re selling anything; a political message, poetry, a marriage proposal or your gardening skills – I implore you to set aside 18 minutes of your life to look at this talk by Simon Sinek, the slightly awkward but brilliant author of Start With Why.
These 18 magical, powerful, inspiring minutes get right to the nub of why some of us succeed in our communications and some of us fail.
Leaders, Sinek says, don’t start by telling you what they are doing, or how they are doing it. No, whether they are Martin Luther-King, Apple’s Steve Jobs or the Wright Brothers, they begin by telling you why they are doing it.
What does this mean for brands and how they position themselves in the marketplace?
It means this:
You should be communicating about what you are, not what you sell.
Or as Sinek so eloquently puts it:
“People don’t buy what you do, they buy why you do it”.
2. I won’t automatically follow you back but you can bet your behind I’ll peruse your profile and if I like what I see, I’ll follow you back or at least observe you for a while before deciding whether I’m interested
3. I follow fewer than 300 people but they are some of the most thoughtful, engaging and entertaining thinkers in and around the media, whether they’re traditional journalists, politicians, bloggers or waspish commentators. I spend a lot of my time consuming and sharing their content, spreading their wisdom, passing on their jokes, retweeting their scurrilous gossip – and that will interest, educate and aid you. And when you share it, people will be interested in you.
4. I have only 343 followers but they are an active, infuential and engaged group. I have conversations with many of them and ignore none. Most are interested in what I say or spread – they read my tweets and I read theirs. It’s a community that contains some very talented well-followed individuals, like US marketing bloggers Mitch Joel, Mark Schaefer, Trey Pennington and Guy Kawasaki, like McDonald’s head of social media Rick Wion and like Amber Naslund, VP of social strategy at world-leading social media monitoring firm Radian6. So if I retweet your tweets and spread your content, you will reach my audience, my influential community. You could be part of that community today.
5. I’ll pay you. Okay, that’s not true. Nonetheless, click here to find me on Twitter and hit ‘follow’. It could be the start of something special. And if you like what you’ve read here, or think someone in your community might find it useful, hit the retweet button below.
America has swerved rightwards.
Many will explain this away by citing disaffection with the ‘slow progress’ of President Barack Obama’s reforms.
But something less obvious was also at play.
Before we go any further, let me be clear: I am not seeking to express any political view or affiliation here. This is a media blog – and I want to explore the story of how American conservatives have seemingly stolen a digital march on the supposedly tech-savvy Democrats to organise, spread ideas and win hearts and minds. Continue reading →
Tags: American Majority, Ana Puig, Arianna Huffington, Congress, democrats, elections, Facebook, FDR, Freedom Works, Get out the vote, Google, House of Representatives, Huffington Post, iPhone, JFK, John F Kennedy, Kitchen Table Patriots, Long Tail, Long Tail of Politics, midterm, mybarackobama.com, New York Times, Obama, PR Week, Proctor and Gamble, republicans, Roosevelt, social media, Tea Party, Tea Party Movement, Teabaggers, twitter, YouTube
Please bear in mind this question when you read this blog:
Do you know of anyone who has put themselves in harm’s way or risked their financial wellbeing or done anything that is personally very draining or onerous as a result of a call to action on the social web?
Tags: #iranelection, Afghanistan, Berlin Wall, Caffe Nero, civil rights movement, Facebook, Greenboro, Malcolm Gladwell, mujahideen, New Yorker, revolution, social media, strong ties, the revolution will not be tweeted, twitter, weak ties, YouTube
- @tristanbailey Got there in the end! Was (obviously) late. 2 hours ago
- RT @RedCircleFP: @michael_taggart @SouthernRailUK you and many, many, many others #betterupnorth 5 hours ago
- I hate you @SouthernRailUK. 6 hours ago
- RT @AndrewAppleyard: You read this @Toriwilliams90?! :-) twitter.com/kirstylynagh/s… 7 hours ago
- I feel like I've been on this train my whole life. 7 hours ago
PLEASE VISIT HTTP://MICHAEL-TAGGART.COM
Truly ‘social’ businesses understand that social media offers more than just some new channels through which to shove out top-down, one-way marketing and PR. Instead of using Twitter, Facebook, YouTube and the rest to shout about their products, many are providing tailored advice and support and building long-term relationships using the technologies. They are engaging […]
I was talking casually to a business owner the other day about what he could get out of social media. It occurred to me afterwards that the advice I gave him is relevant to you too whether you are small, medium or humungous; whether you sell shark tanks, speech therapy or bleach. So here’s the […]
I’m sorry – I should have told you about this ages ago. Because it has the power to change entirely the way you want the world to see you. If you run a business – in fact if you’re selling anything; a political message, poetry, a marriage proposal or your gardening skills – I implore you to […]
1. You’re interested in the media, old and new, and that’s what I tweet about (most of the time) 2. I won’t automatically follow you back but you can bet your behind I’ll peruse your profile and if I like what I see, I’ll follow you back or at least observe you for a while before […]