Tag Archives: Seth Godin

Two blogs that prove there are no blogging rules

24 Sep

Marketing legend Seth Godin

Anyone who says there’s a rule book for good blogging is just plain wrong.

Two nuggets of pure gold from two pioneers of social media this week showed how utterly old-fashioned that idea is.

Both shared big and inspiring thoughts with their readers, yet there was a gaping chasm in their formats.

Step forward Seth Godin and Chris Brogan, whose postings this week – when juxtaposed side-by-side – show that even the most basic assumptions about blogging cannot be assumed. Continue reading

Why we no longer need paper

1 Sep

What have Seth Godin, Laura Lippman, the Huffington Post and the Oxford English Dictionary got in common?

They say it’s not a crime to make a mistake.

Clearly that’s not always the case and so I prefer the faithful bed fellow of that phrase: “The real crime is the failure to learn from ones mistakes”.

Thus it was with an approving nod that I read at the weekend that the venerable Oxford Online Dictionary had announced its next edition might only be available online.

The current (and second) edition of the dictionary – 20 hefty volumes costing £750 ($1,165) – has been sold around 30,000 times since publication in 1989, mostly to obsessive bibliophiles and weird collectors.

The next edition will likely be read by a great many more people and will not be made of dead trees. In fact, the current digital version is already enjoying two million visits a month. Continue reading

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