Tag Archives: Dell

The ROI of social media

16 Sep

All over the world, corporate bean counters are wielding their scythes and salami-slicers as they settle down to plan next year’s budgets.

“Whooops, there goes the fleet of company cars – how careless of me! Oh dear, now I’ve fumbled the training programme, the PR agency and the company secretary. Butter fingers!”

At the same time, hapless marketers are begging their cantankerous CEOs for resources for social media programmes.

In the board rooms high above Wall Street and the City of London, something resembling the famous scene from Oliver Twist must be playing out many times a day.

“More? You want MORE?!?” Continue reading

How a little boy’s tears made Boeing human

28 Aug

Harry Winsor's Boeing design

Eight-year old Harry Winsor is a little boy who loves planes.

So when he set about designing Boeing’s next passenger jet, crayon in hand, he dreamed of seeing his machine soaring through the clouds.

What he didn’t expect was the curmudgeonly response when he mailed the firm his sketch: a standardised rejection letter penned in legalese, which informed him: “…we have disposed of your message and retained no copies.”

Way to go Boeing. Way to make an eight-year-old cry. Way to become the subject of a force 10 social media shit storm. Continue reading

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