Tag Archives: Baby Boomers

The rise and rise of the grey-haired social surfers

7 Sep

Many local newspaper editors hope their core readers will protect them from the threat of the internet.

In almost every region, these readers are Baby Boomers and their older brothers and sisters.

Advertising rate cards proudly boast their publications are aimed at Mr and Mrs Fifty-Plus – a restaurant-going, theatre-loving, holiday-booking couple who have a bit of cash to spend. Continue reading

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