Truly ‘social’ businesses understand that social media offers more than just some new channels through which to shove out top-down, one-way marketing and PR.
Instead of using Twitter, Facebook, YouTube and the rest to shout about their products, many are providing tailored advice and support and building long-term relationships using the technologies.
They are engaging before, during and after the sale.
In fact, the cleverest companies have gone further still and have embedded digital across their organisations to conduct research and gather intelligence, to connect customers who might be able to help each other, to look for new employees, generate growth ideas and much more.
They are a beacon for the public sector.
Yet, the public sector – excepting some notable and laudable parts – has not yet caught on. Continue reading
Michael Taggart 