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Is the social web a network of ‘weak ties’?

26 Oct

 

Gladwell: "The revolution will not be tweeted"

Please bear in mind this question when you read this blog:

Do you know of anyone who has put themselves in harm’s way or risked their financial wellbeing or done anything that is personally very draining or onerous as a result of a call to action on the social web?

I ask because Malcolm Gladwell, the big-brained, frizzy-haired columnist for New Yorker magazine, has just argued that “The revolution will not be tweeted”. Continue reading

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The Social Network: a defamatory revisionist fantasy

20 Oct



Jessie Eisenberg in The Social Network

Old media sets the entry bar high.

To partake in, say, the Hollywood film industry, you’ll need equipment – cameras, mobile cabins, mirrors with lights around the edges and hotdogs.

You’ll need an international film production and distribution company – like, say, Columbia Pictures – as well as publicists, runners, voice coaches and drivers.

You’ll need very famous, very highly-paid, very pampered stars. People like, say, Justin Timberlake.

How it must irk those accomplished and immaculately-connected producers, directors, script writers and actors that anyone can now do this sort of thing for the price of a laptop, a camcorder and a tank of petrol. Continue reading

Why the new Twitter is a load of old Twit

29 Sep

UPDATE +++ UPDATE +++ UPDATE

Check out the end of this blog for a thoughtful response from John Furnari of  bigMETHOD, a California digital marketing agency.

I wasn’t going to talk about Twitter’s new web layout but, not for the first time, the thought of McDonald’s made me want to ramble angrily until someone told me everything would be okay.

“What’s McDonald’s got to do with the price of fillet o fish?” you’re asking.

Well, the link is that the burger chain’s head of social media, Rick Wion, was evangelising about the new look Twitter at the, ahem, Tweekend.

Rick’s the guy who claimed Ronald’s recent Foursquare promotion increased customers by 33% across America. (Seem like a lot? It’s equivalent to seven million people – or seven times the actual number of active Foursquare users worldwide….hey, hang on!) Continue reading

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