Tag Archives: Mashable

The most important ROI blog this year

21 Sep

Hours after blogging on social media return on investment (R.O.I.) last week, one of the most important blogs any of us have read on that topic popped into glorious existence.

Marketer Olivier Blanchard, who I mentioned in that blog, made a blistering attack on a story that had been doing the rounds on Mashable about McDonalds.  (*Pats himself on the back for precience but curses the relative inadequacy of his own offerings*)

I’ll post a link to Olivier’s blog in a second – but heres a VERY quick summary:

STEP 1: McDonald’s ‘social media director’ Rick Wion claims a Foursquare promotion by the burger chain increased footfall across America by 33%.

STEP 2: Mashable runs the story (allegedly) without questioning the improbable claim.

STEP 3: Olivier delivers a devastating wake up call to one of the world’s biggest, most famous brands. The searing anger at what he clearly views as an affront to his trade is palpable.

STEP 4. McDonald’s whimpers quietly

Anyway, I won’t spoil your fun – read the post, the update below it and, if you’ve got 10 more minutes, it’s well worth reading the lively debate below in the comments. I promise you’ll learn something.

If you’re not interested by all this social media blah, read the post anyway because it’s bloody entertaining.

And if you’re interested in the R.O.I. of social media, print it, frame it and put it on your office wall.

Here’s the link again – just in case you missed it. And here it is again – to make doubly sure you read it.

Enjoy!

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