Tag Archives: Gary Vaynerchuck

The ROI of social media

16 Sep

All over the world, corporate bean counters are wielding their scythes and salami-slicers as they settle down to plan next year’s budgets.

“Whooops, there goes the fleet of company cars – how careless of me! Oh dear, now I’ve fumbled the training programme, the PR agency and the company secretary. Butter fingers!”

At the same time, hapless marketers are begging their cantankerous CEOs for resources for social media programmes.

In the board rooms high above Wall Street and the City of London, something resembling the famous scene from Oliver Twist must be playing out many times a day.

“More? You want MORE?!?” Continue reading

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