Tag Archives: Facebook

The public sector needs more ‘Heads of Digital’

2 Jan

Truly ‘social’ businesses understand that social media offers more than just some new channels through which to shove out top-down, one-way marketing and PR.

Instead of using Twitter, Facebook, YouTube  and the rest to shout about their products, many are providing tailored advice and support and building long-term relationships using the technologies.

They are engaging before, during and after the sale.

In fact, the cleverest companies have gone further still and have embedded digital across their organisations to conduct research and gather intelligence, to connect customers who might be able to help each other, to look for new employees, generate growth ideas and much more.

They are a beacon for the public sector.

Yet, the public sector – excepting some notable and laudable parts – has not yet caught on. Continue reading

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A free social media strategy for your business

20 Dec

Building a social media programme is easier than it sounds

I was talking casually to a business owner the other day about what he could get out of social media.

It occurred to me afterwards that the advice I gave him is relevant to you too whether you are small, medium or humungous; whether you sell shark tanks, speech therapy or bleach.

So here’s the beginnings of a plan for your business – base your programme or strategy on this and contact me on Twitter or in the comments if I can be of further help. If this is useful, all I ask in return is that you ‘retweet’ the post or share it in your preferred way. Continue reading

The Long Tail of Politics: social media and the Tea Party movement

5 Nov

 

Will the Tea Party mean the end of the party in Washington?

 

America has swerved rightwards.

Energised by the Tea Party movement, the Republicans this week enacted a spectacular revenge on the governing Democrats in the mid-term elections, overturning at least 60 seats in Congress.

Many will explain this away by citing disaffection with the ‘slow progress’ of President Barack Obama’s reforms.

But something less obvious was also at play.

Before we go any further, let me be clear: I am not seeking to express any political view or affiliation here. This is a media blog – and I want to explore the story of how American conservatives have seemingly stolen a digital march on the supposedly tech-savvy Democrats to organise, spread ideas and win hearts and minds. Continue reading

Is the social web a network of ‘weak ties’?

26 Oct

 

Gladwell: "The revolution will not be tweeted"

Please bear in mind this question when you read this blog:

Do you know of anyone who has put themselves in harm’s way or risked their financial wellbeing or done anything that is personally very draining or onerous as a result of a call to action on the social web?

I ask because Malcolm Gladwell, the big-brained, frizzy-haired columnist for New Yorker magazine, has just argued that “The revolution will not be tweeted”. Continue reading

The Social Network: a defamatory revisionist fantasy

20 Oct



Jessie Eisenberg in The Social Network

Old media sets the entry bar high.

To partake in, say, the Hollywood film industry, you’ll need equipment – cameras, mobile cabins, mirrors with lights around the edges and hotdogs.

You’ll need an international film production and distribution company – like, say, Columbia Pictures – as well as publicists, runners, voice coaches and drivers.

You’ll need very famous, very highly-paid, very pampered stars. People like, say, Justin Timberlake.

How it must irk those accomplished and immaculately-connected producers, directors, script writers and actors that anyone can now do this sort of thing for the price of a laptop, a camcorder and a tank of petrol. Continue reading

Why the new Twitter is a load of old Twit

29 Sep

UPDATE +++ UPDATE +++ UPDATE

Check out the end of this blog for a thoughtful response from John Furnari of  bigMETHOD, a California digital marketing agency.

I wasn’t going to talk about Twitter’s new web layout but, not for the first time, the thought of McDonald’s made me want to ramble angrily until someone told me everything would be okay.

“What’s McDonald’s got to do with the price of fillet o fish?” you’re asking.

Well, the link is that the burger chain’s head of social media, Rick Wion, was evangelising about the new look Twitter at the, ahem, Tweekend.

Rick’s the guy who claimed Ronald’s recent Foursquare promotion increased customers by 33% across America. (Seem like a lot? It’s equivalent to seven million people – or seven times the actual number of active Foursquare users worldwide….hey, hang on!) Continue reading

Two blogs that prove there are no blogging rules

24 Sep

Marketing legend Seth Godin

Anyone who says there’s a rule book for good blogging is just plain wrong.

Two nuggets of pure gold from two pioneers of social media this week showed how utterly old-fashioned that idea is.

Both shared big and inspiring thoughts with their readers, yet there was a gaping chasm in their formats.

Step forward Seth Godin and Chris Brogan, whose postings this week – when juxtaposed side-by-side – show that even the most basic assumptions about blogging cannot be assumed. Continue reading

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