I’m no longer blogging here….

16 Jan

PLEASE VISIT HTTP://MICHAEL-TAGGART.COM

The public sector needs more ‘Heads of Digital’

2 Jan

Truly ‘social’ businesses understand that social media offers more than just some new channels through which to shove out top-down, one-way marketing and PR.

Instead of using Twitter, Facebook, YouTube  and the rest to shout about their products, many are providing tailored advice and support and building long-term relationships using the technologies.

They are engaging before, during and after the sale.

In fact, the cleverest companies have gone further still and have embedded digital across their organisations to conduct research and gather intelligence, to connect customers who might be able to help each other, to look for new employees, generate growth ideas and much more.

They are a beacon for the public sector.

Yet, the public sector – excepting some notable and laudable parts – has not yet caught on. Continue reading

A free social media strategy for your business

20 Dec

Building a social media programme is easier than it sounds

I was talking casually to a business owner the other day about what he could get out of social media.

It occurred to me afterwards that the advice I gave him is relevant to you too whether you are small, medium or humungous; whether you sell shark tanks, speech therapy or bleach.

So here’s the beginnings of a plan for your business – base your programme or strategy on this and contact me on Twitter or in the comments if I can be of further help. If this is useful, all I ask in return is that you ‘retweet’ the post or share it in your preferred way. Continue reading

People don’t buy what you do – they buy why you do it.

9 Nov

I’m sorry – I should have told you about this ages ago.

Because it has the power to change entirely the way you want the world to see you.

If you run a business – in fact if you’re selling anything; a political message, poetry, a marriage proposal or your gardening skills – I implore you to set aside 18 minutes of your life to look at this talk by Simon Sinek, the slightly awkward but brilliant author of Start With Why.

These 18 magical, powerful, inspiring minutes get right to the nub of why some of us succeed in our communications and some of us fail.

Leaders, Sinek says, don’t start by telling you what they are doing, or how they are doing it. No, whether they are Martin Luther-King, Apple’s Steve Jobs or the Wright Brothers, they begin by telling you why they are doing it.

What does this mean for brands and how they position themselves in the marketplace?

It means this:

You should be communicating about what you are, not what you sell.

Or as Sinek so eloquently puts it:

“People don’t buy what you do, they buy why you do it”.

 

Five reasons why you should follow me on Twitter (and so should your friends)

8 Nov

1. You’re interested in the media, old and new, and that’s what I tweet about (most of the time)

2. I won’t automatically follow you back but you can bet your behind I’ll peruse your profile and if I like what I see, I’ll follow you back or at least observe you for a while before deciding whether I’m interested

3. I follow fewer than 300 people but they are some of the most thoughtful, engaging and entertaining thinkers in and around the media, whether they’re traditional journalists, politicians, bloggers or waspish commentators. I spend a lot of my time consuming and sharing their content, spreading their wisdom, passing on their jokes, retweeting their scurrilous gossip – and that will interest, educate and aid you. And when you share it, people will be interested in you.

4. I have only 343 followers but they are an active, infuential and engaged group. I have conversations with many of them and ignore none. Most are interested in what I say or spread – they read my tweets and I read theirs. It’s a community that contains some very talented well-followed individuals, like US marketing bloggers Mitch Joel, Mark Schaefer, Trey Pennington and Guy Kawasaki, like McDonald’s head of social media Rick Wion and like Amber Naslund, VP of social strategy at world-leading social media monitoring firm Radian6. So if I retweet your tweets and spread your content, you will reach my audience, my influential community. You could be part of that community today.

5. I’ll pay you. Okay, that’s not true. Nonetheless, click here to find me on Twitter and hit ‘follow’. It could be the start of something special. And if you like what you’ve read here, or think someone in your community might find it useful, hit the retweet button below.

The Long Tail of Politics: social media and the Tea Party movement

5 Nov

 

Will the Tea Party mean the end of the party in Washington?

 

America has swerved rightwards.

Energised by the Tea Party movement, the Republicans this week enacted a spectacular revenge on the governing Democrats in the mid-term elections, overturning at least 60 seats in Congress.

Many will explain this away by citing disaffection with the ‘slow progress’ of President Barack Obama’s reforms.

But something less obvious was also at play.

Before we go any further, let me be clear: I am not seeking to express any political view or affiliation here. This is a media blog – and I want to explore the story of how American conservatives have seemingly stolen a digital march on the supposedly tech-savvy Democrats to organise, spread ideas and win hearts and minds. Continue reading

Is the social web a network of ‘weak ties’?

26 Oct

 

Gladwell: "The revolution will not be tweeted"

Please bear in mind this question when you read this blog:

Do you know of anyone who has put themselves in harm’s way or risked their financial wellbeing or done anything that is personally very draining or onerous as a result of a call to action on the social web?

I ask because Malcolm Gladwell, the big-brained, frizzy-haired columnist for New Yorker magazine, has just argued that “The revolution will not be tweeted”. Continue reading

Follow

Get every new post delivered to your Inbox.

%d bloggers like this: